A new movement of alternative approaches to the production of goods has been gaining momentum for some time now within many parts of the domestic and foreign economies. The trend is to produce goods that would mitigate the affects of carbon footprint and waste creation in an effort to promote sustainable communities that preserve the natural environment. As parts of the US economy have been advancing technologically with production and other areas of the economy have been reinventing the nature of production, partially or wholly as a result of certain socio-economic factors, it behooves the entrepreneur to help educate themselves of such changes prior to inventing, innovating, and scaling-up supply without foreseeing equal demand backing for trade.
All throughout history, many types of people from the nomadic to the settler, inventors and innovators envision, and often would act on those visions with the creation or improvements of goods and services, to supply the demand for the needs and wants of themselves or of the people. In today's modern times, through much of the collective knowledge and concentrated wealth, technological advancements have become the driving force behind the growth and expansion of many cultures for living and lifestyle, allowing certain individuals or groups to either settle or roam.
As socio-economic factors under the rule of law change the landscape of a living environment, people without adaptability or accepting of change, settled people switch to nomadic people who then go in-search of "greener" pastures fit for them in order to avoid creating scarcity, early expiration, or unwanted burdens within the former living environment. Prevention of the displaced people from leaving to find a new place for basic wholesome sustenance only adds to the burdens of the economy as a whole.
It is therefore advisable to observe and anticipate changes in behavioral patterns and the affects on the living environment, to aide the entrepreneur in better assessing the type of good fit to invent or innovate before bringing it into a marketplace. Next is to make a diligent assessment of the size of market - is it a niche or mainstream?
Finding ways to understanding the market as it presently exists and anticipating future outcomes based on certain observations, criteria, and hunch is a fundamental step to help reducing the risks involved in the pursuit of trade.